About Us

What is Buddyline?

Buddyline is a meeting place for buddies with a strong emphasis on current and ex Singapore National Servicemen. We have Buddyline Bistro and www.buddylinesg.com is the merchandising site for products especially for Singapore National Servicemen.  We design, make and create Singapore NS stuff for Navy, Airforce, Army and Police with a strong focus on Navy.  

Who is Buddyline? 

Buddyline is founded by a group of like minded NDU frogmen who believe in the concept that it is through hardship and adversities that real buddies emerge.  The friendship went back a long way to 1990, where the group underwent the Naval Diver Class 1 (4th batch UDT) in Sembawang Camp.  Through the years, even though they pursued different paths, the group remained in close contact (once a frogman, forever a frogman).  During one of the group's cohesion walk at McRitchie, the idea of starting an unique F&B bistro was mooted and it quickly took its shape as the "Buddyline".  The central idea behind the Buddyline is to allow like minded people that had gone through the National Service experience to have a common place to meet and network, this meeting place extends beyond just the NDU frogmen tribe, anyone and their families that had served in the uniformed services such as the SAF, SPF, SCDF and others are more than welcomed to congregate @ Buddyline.  We look forward to seeing you at the Buddyline, remember to bring your buddies along. 

Where did the name Buddyline come from? 

We wanted a name that captured the NS experience, was instantly recognizable by  National Servicemen but also translated to the general public.

What is Buddyline Bistro? 

What is Buddyline Merchandise? 

Buddyline is a lifestyle brand with branded designed products as well as other quality products from around the world.  All our Buddyline branded t-shirts, caps, poster, bags etc are designed by or inhouse artist or with legally purchased images and photos. We have tested all the products in our store to make sure they meet our standards, we work to bring you high quality products at the best prices!

Social Responsibility;

All our Buddyline branded apparel are made for us by Bella + Canvas and are printed on demand so that there is no 'fast fashion' we only print what you order. We also dropship from our trusted and tested suppliers, again this help reduce our carbon footprint and waste.

Eco-Friendly Practices: https://www.bellacanvas.com/eco_friendly 
Social Responsibility: https://www.bellacanvas.com/usa-strong
Eco-Friendly Clothing Production: https://www.youtube.com/watch?v=zZ9XvO-Mehs
WRAP Certified: https://www.bellacanvas.com/Wrap-certification

Why Choose Buddyline?  

 * We offer environmentally friendly products of the highest quality, 

* We do our best to be size inclusive with sizes ranging from XS-6XL

* Everything we offer is unique, nothing found here is available anywhere else

* Customer-centric support that is fast, friendly, and efficient 

* Best products at best Prices

When you shop with us, you’ll see the Buddyline difference. Were focused on designing and finding unique products that you won’t find at your local store.  We strive to combine unique products, extremely competitive prices with fantastic customer service. We have slashed the prices on products as low as we can, ensuring you get a fantastic deal - while offering fast, efficient and friendly help! If you have any questions, please just contact us today and one of our team members will reply to you ASAP. 

Buy from us today, and experience the Buddyline difference!